Fiddly Fig
Full-featured florist e-commerce with custom arrangements, subscriptions, and wedding services
Visit Live Site ↗The Challenge
The Fiddly Fig is a Kansas City florist offering custom floral arrangements, wedding and event services, corsages, plants, and gift subscriptions. They needed an online store that could handle their diverse product catalog while making it easy for customers to browse by occasion, request custom arrangements, and subscribe to recurring flower deliveries.
The Solution
We built a full WooCommerce store structured around shopping occasions (Birthday, Anniversary, Sympathy, etc.) so customers can find the right product quickly. Custom arrangement requests are handled via a dedicated form. A subscription system lets customers set up recurring deliveries, and a wedding/events section guides couples through the inquiry process.
Occasion-Based Shop
Products organized by occasion — Birthday, Anniversary, Sympathy, Get Well — for fast, intuitive browsing.
Custom Arrangements
Dedicated inquiry flow for custom orders with budget, occasion, and color preference fields.
Flower Subscriptions
Weekly and monthly subscription plans with WooCommerce Subscriptions — recurring billing handled automatically.
Weddings & Events
Dedicated section for wedding floral packages, event décor, and corsages with a quote request form.
Plants & Gifts
Separate catalog sections for houseplants and gift items beyond florals, expanding the revenue base.
Blog & Resources
SEO-driven blog with care guides and floral tips to drive organic traffic and establish brand authority.